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The research on evaluating a differentiation strategy is still evolving. However, we’ve learned some important things already. For example, we know that highly visible experts accelerate the growth of a firm by 1) attracting new leads and 2) making it easier to close them as clients. We also know the fastest growing, most profitable firms use strategies and marketing techniques that raise the visibility of their expertise .

A well-thought-out differentiation strategy and a commitment to implementing your plan will accelerate your firm’s visibility and perceived expertise. Figures 1, 2 and 3 show the average increase in visibility, perceived expertise and new business leads experienced by firms that went through Hinge’s Visible Firm program, which is based on the principles we’ve outlined in this article. These data will give you a feel for what is possible when a comprehensive differentiation strategy is fully implemented.

Figure 1. Increase in Visibility

Figure 2. Increase in Perceived Expertise

Figure 3. Growth in Online Leads

These are certainly impressive results and they speak to the pivotal role that a differentiation strategy can play in the growth of a professional services firm.

Additional Resources:

How Hinge Can Help:

Don’t know where to start? Hinge can help you develop winning differentiators that will put you on the road to greater visibility. Our research, positioning and branding services — as well as our Visible Firm ® and Visible Expert ® programs — are designed to do just that.

Lee Frederiksen, Ph.D. Who wears the boots in our office? That would be Lee, our managing partner, who suits up in a pair of cowboy boots every day and drives strategy and research for our clients. With a Ph.D. in behavioral psychology, Lee is a former researcher and tenured professor at Virginia Tech, where he became a national authority on organizational behavior management and marketing. He left academia to start up and run three high-growth companies, including an $80 million runaway success story.

Industries Topics

Creating a Marketing Plan: A Guide for Professional Services Firms

Lee Frederiksen, Ph.D. July 2, 2018

The Importance of Business Research for Your Firm: Top 10 Questions to Drive Growth Profitability

Lee Frederiksen, Ph.D. June 13, 2018

Mapping the Client Journey: A Model for Professional Services

Lee Frederiksen, Ph.D. May 29, 2018

Lee, as usually, great article and advice. I value your insights and webinars, and it’s helped me and my business already. Thank you, Kat from 3COTECH, Inc.

Bug Fixes Migration never ends error fixed. Call to a member function status() on null error fixed. Check that the store exists before retrieving MCjs. Solved issue when sending process stopping due to operation errors. Subscriber sending error when ecommerce data section not enabled fixed. Resource not found error on orders fixed. Error when sending products with catalog product flat table configuration enabled fixed. mailchimp_process_webhook_data cron error fixed. Duplicate entries for subscriber table error fixed. Configurable products failing when no children exist error fixed. Enhancements Added checkout subscription checkbox. Parent configurable images are now sent when child has no image. Changed color of migration notice because red can be taken as an error. When item already exists asume it should be an edit request. Subscriber can be removed from MailChimp errors grid. The button was moved to the general section. Out of stock products are sent now. Show is_syncing flag in account details. Customer groups not translated when sent to MailChimp.

Bug Fixes Sent order number in stead of order id to be used in transactional emails. The parent product must already exists in order to use PUT on the variants endpoint error fixed. Can't change attribute or status of multiple products in the product grid. MailChimp order status sent as integer error fixed. Notice: Undefined index: image_url erro fixed. Mailchimp store being created multiple times when enabling mailchimp and ecommerce data error fixed. MailChimp campaign_id not being saved if utm_source=mailchimp not available error fixed. Skip store subscriber changes if previous store has no changes to synchronise error fixed. Fixes for cart changes not being uploaded for abandoned cart in some situations. Multi-store abandoned cart enabled flag ignored error fixed. Fix for invalid list ID when saving mailchimp system configuration. Prevent loop on unsubscription failure. PHP Fatal error: Call to a member function getStreet() on a non-object error fixed. Could not delete customer error fixed. Merge fields pushed correctly on customer save. Subscriber batches remain in pending state error fixed. Syncing customer billing/shipping address fields being sent correctly. Backend orders ignore mailchimp landing page and campaign id. Enhancements Webhooks processed asynchronically. Data migration handled asynchronically. Added controller to remove old MageMonkey webhooks. Installation of MC.js pixel. Add customer id to mailchimp_merge_field_send_before observer to improve custom merge fields usage. Added cache usage to improve some processes. Send store domain when creating it. Added indexes to improve ecommerce data sending process.

Support

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The best place to start if you need help with a specific extension is to contact the developer. All Magento developers have both a contact email and a support email listed.

Q A

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Questions

1–10 of 43 Questions
· 8 months ago

When are you going to fix these bugs that are here for 5 months There's a small typo in the archive. The module's folder name is Mailchimp while all the classes and configurations are named MailChimp (camelCase).

· 8 months ago

Sorry, but I purchased this plugin yesterday again, and installed it from Magento Connect, and it had the same issue. Perhaps it wasn't updated on Magento Connect?

4 people found this answer helpful. 0 people did not find this answer helpful.
· 8 months ago

Hello Rann, That issue was already fixed on the latest release.

0 people found this answer helpful. 1 person did not find this answer helpful.
· a year ago

Just installed this extension by downloadong and merging via ftp, as instructed. Flushed caches, logged out, still no settings for the extension available in admin. Checked the app > etc > modules > Ebizmarts_MailChimp.xml file and it says it's active

· a year ago

I could figure out this problem: the module name is Ebizmarts_MailChimp with upper C but the directory's name is Ezizmarts/Mailchimp with lower c. But when I tried to enter the apikey I got the error "class Ebizmarts_Mailchimp not found" in Helper/Data.php line 730. I couldn't find any class with these construct parameters so it might be missing

22 people found this answer helpful. 1 person did not find this answer helpful.
· a year ago

Changing the folder "Mailchimp" to "MailChimp" in "app/code/community/Ebizmarts" did the trick

4 people found this answer helpful. 0 people did not find this answer helpful.
· a year ago

Is there a planned version of this plugin that will support Magento 2.0, 2.1?

· 11 months ago

Hello, Mailchimp for Magento2 is already available on the market place! Please find the link below: https://marketplace.magento.com/mailchimp-mc-magento2.html

Kind Regards

6 people found this answer helpful. 0 people did not find this answer helpful.
· a year ago

Looks like they have a version available for 2.x https://marketplace.magento.com/ebizmarts-magento2-magemonkey.html http://wiki.ebizmarts.com/magemonkey-2

0 people found this answer helpful. 0 people did not find this answer helpful.
· 4 days ago

Hello, I have setup Mailchimp extension but i can't move ahead. I go to system menu->configration-> left menu->mailchip-> mandrill configration/mailchimp and face "Page not found" error. Can you please help to us to begin? Thanks, Pooja.

· 4 days ago

Hello, Please email us directly to Mailchimp@ebizmarts-desk.zendesk.com

Kind Regards

0 people found this answer helpful. 0 people did not find this answer helpful.
· 9 days ago

I was setup Mailchimp extension. I have go to System menu, choose Configuration, In the left navigation, under MAILCHIMP, click Mandrill Configuration and also click Mailchimp. 'Page not found.' displaying. Thanks in advanced.

· 4 days ago

Hello, Please email us directly to Mailchimp@ebizmarts-desk.zendesk.com

Kind Regards

0 people found this answer helpful. 0 people did not find this answer helpful.
· 18 days ago

I have installed this extension for my Magento CE 1.6.1, and it doesn't work. It can't load the subscribers list writing an error: "SQLSTATE[42S22]: Column not found: 1054 Unknown column 'Array' in 'where clause'"

· 15 days ago

Hello Ksnia, Sorry if Im wrong but We are already looking to your case via ticket. If not, please email us directly to Mailchimp@ebizmarts-desk.zendesk.com

Kind Regards

0 people found this answer helpful. 0 people did not find this answer helpful.
· 25 days ago

Will this work with Magento 1.9.8? Or, will it only work up to 1.9.3?

· 25 days ago

Hello, Did you mean 1.9.3.8? If so, yes.

Kind Regards.

0 people found this answer helpful. 0 people did not find this answer helpful.
· a month ago

I've installed the 1.1.12 extension but on the Magento admin system I have an error 404 in configuration, and the top menu drop-down shows the following folders: Newsletter>MailChimp>Mailchimp Errors

· a month ago

Hello Kristina, Did you clear the cache and log out/ login from the admin panel after the installation?

Kind Regards

1 person found this answer helpful. 0 people did not find this answer helpful.
· a month ago

how to remve icloud

· a month ago

Hello, Unfortunately that is outside the scope of our support.

Kind Regards

0 people found this answer helpful. 0 people did not find this answer helpful.
· a month ago

Does this module support MailChimp's new GDPR features?

· a month ago

Hello, Yes, but please have in mind that our module doesn't offer agreement for the use of cookies.

1 person found this answer helpful. 0 people did not find this answer helpful.
1–10 of 43 Questions

Reviews

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Reviews

1–8 of 23 Reviews
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· 8 days ago

Good Support

I installed this on my magento 2 system and ran into a couple of problems (all on my end). Ebizmarts had a good forum explaining many of the common requests and follow up from a support specialist when I emailed. The follow up is generally one contact per day (so it can take a bit) but the product is free and the follow up (though slow) was consistent.

1 person found this review helpful. 0 people did not find this review helpful.
· 11 days ago

Great Support

Great responsive support from Santiago concerning a syncing issue we had.

1 person found this review helpful. 0 people did not find this review helpful.
· 3 months ago

Great support!

Module doesn't _quite_ allow us to do what we wanted, however, support was lightning quick and helpful in getting us sorted. Thanks!

2 people found this review helpful. 0 people did not find this review helpful.
· 3 months ago

Great Extension

Great extension, fantastic features integrating sales and customer info with Mailchimp and very prompt support.

2 people found this review helpful. 0 people did not find this review helpful.
· 4 months ago

Does not support bundle products

We had many issues with the extension and after spending hours in fixing them we were surprised to find out that the extension does not support bundle products, products with custom attributes and many other things.

Stay away from this extension!

3 people found this review helpful. 0 people did not find this review helpful.
· 4 months ago

So import the simple products of the bundle. This will solve the issue.

0 people found this comment helpful. 0 people did not find this comment helpful.
· 4 months ago

We don't support bundle products because Mailchimp schema doesn't support bundle products. You can read Mailchimp documentation on https://developer.mailchimp.com/documentation/mailchimp/reference/ecommerce/stores/products/

Kind Regards

3 people found this comment helpful. 0 people did not find this comment helpful.
· 7 months ago

Too many problems

After extension installation no database tables created

4 people found this review helpful. 0 people did not find this review helpful.
· 7 months ago

conflicts with other extensions

We had to unistall because Mailchimp REDSYS tpv stop working after a conflic eith merge labels.

1 person found this review helpful. 0 people did not find this review helpful.
· 8 months ago

not working

Hi , i installed in my magento but i cant see on magento backend, please help me out.

2 people found this review helpful. 2 people did not find this review helpful.
· 5 months ago

Hi Jackie, If you're still having issues, please feel free to reach out at [ecommercehelp at mailchimp.com]. Thank you

0 people found this comment helpful. 0 people did not find this comment helpful.
1–8 of 23 Reviews

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